Crypto exchange and wallet service called River.
Data Structure
The data is presented in CSV (Comma-Separated Values) format, with the first row containing column headers and subsequent rows representing individual user records. Each record contains various fields of information about the users or customers.Key Fields
- Contact VID: Unique identifier for each contact (e.g., "93733", "1636368", "1450499")
- First Name and Last Name: User's name (e.g., "James A Lake", "Daden Reed", "Chantana Wright")
- Email: User's email address
- Country/Region: User's country, all examples show "US"
- State/Region: User's state (e.g., "NV", "AR", "TX")
- City: User's city when available (e.g., "Las Vegas", "San Antonio")
- Phone Number: User's contact number
- Original Source: How the user was acquired (e.g., "Organic Search", "Email marketing")
- Became a Customer Date: When the user became a customer
- Became an Opportunity Date: When the user was identified as a potential customer
- Number of Sessions: User engagement metric
- Time of First Session and Time of Last Session: User activity timeframe
Additional Details
- The database contain over 11,000 users/customers of the River crypto exchange and wallet service.
- The data includes sensitive personal information such as email addresses and phone numbers.
- The data spans several years, with the earliest "Time of First Session" in the sample being from 2019 and the latest "Time of Last Session" from 2023.
Headers: "Contact VID","First Name","Last Name","Status","Associated Ticket","Associated Ticket IDs","Associated Meeting","Associated Meeting IDs","Source of last booking in meetings tool","Date of last meeting booked in meetings tool","Original Source","Became a Customer Date","Number of Pageviews","Number of Sessions","Persona","Buying Role","Became an Opportunity Date","City","State/Region","Optional","Country/Region","Email","Associated Company","Associated Company IDs","Associated Communication","Associated Communication IDs","Associated Feedback submission","Associated Feedback submission IDs","Membership Notes","Email Domain","Mobile Phone Number","Phone Number","Time of First Session","IP Timezone","Time of Last Session"